Pre-production · term
Product placement
Also known as brand integration.
The planned inclusion of a branded product or service within screen content under agreed creative and commercial terms.
In practice
Production coordinates script context, availability, handling, approvals, competing brands, disclosure rules, continuity, and deliverables without confusing placement with incidental clearance.
Explore related entries
Sources
- High-end TV scripted production paperwork · ScreenSkills
Educational reference only. Requirements vary by jurisdiction, employer, venue, and production context.