Pre-production · process
Elevator pitch
An intentionally brief project pitch communicating the hook, form, audience, and reason to engage.
In practice
The phrase describes brevity, not a literal elevator; it should open discussion rather than overpromise certainty.
Explore related entries
Sources
- E-learning glossary · ScreenSkills
- High-end TV scripted production paperwork · ScreenSkills
Educational reference only. Requirements vary by jurisdiction, employer, venue, and production context.